“SIPs DURING SINKING MARKET AND WAY TO DEAL WITH IT” – PAUSE, REDEEM OR CONTINUE IN VOLATILE MARKET? Before analysing the words “ SIP, MUTUAL FUNDS, MARKET and Volatility” and its impact on your wealth , lets first try answering few questions: 1. What was your purpose of making the sip? 2. Was it to time the market ? 3. Was it to make short term strategic decisions? 4. Or was it to save and accumulate wealth over the period of time? If the reason for making the SIP is to build a wealth for your desired goal for you and your family, then you have every reason to cherish since the cost of purchase per unit is lower now and with every investment in SIP you are getting more units and thereby leveraging the effect of sinking market to your advantage. Should I continue my running sips? Remaining invested in a good selected fund over the long period of time and continuing with your SIPs and taking the advantage of lower cost per units is alw